Bau, 210 sqm
Emotion meets technical detail: The Raico exhibition stand at the Bau 2015 in Munich.
The consistently modular design of the Raico profile systems creates a product variety, which even for the expert seems unmanageable. To make this product world equally perceptible to the different Raico target groups, equipping the exhibition stand with emotion and at the same time with technical information depth was the aim of the concept.
The solution: No matter from which side the visitor approaches the exhibition stand, his gaze falls on a facade element / profile system, backed with a corresponding Raico reference. Large sized sets the architecture photograph the building in scene.
On the back side: Profile sections and information for each system.
Central: the consulting counter. Downlights illuminate the scene here, so profile sections can also be explained in detail. The spacious lounge on the double-deck serves as a retreat area.
A communication concept that appeals to architects, facade planners and facade builders equally.